Living in the United States, football is most commonly associated with the NFL. So for Americans to get the true football experience, there’s a bit of a disconnect in being a diehard when you live 4,000 miles away. Anfield Shop took their love of football, worked hard to earn a licensing agreement with Liverpool Football Club, and have made it their mission to be the best resource for LFC products for North America.
A Beacon For Reds Across The Pond
After becoming Official Retail Partners with the Liverpool Football Club for all of North America, Anfield Shop was tasked with creating its own distinct brand experience housed under the Liverpool FC guidelines. As they have grown over the last 10 years, as Official Licensees, Anfield Shop had to take a large leap into the future. Together, we strategized and amplified their core ideals to showcase themselves as a genuine, young, and nimble brand with classic influence. Through years of admiration, respect, and understanding as fans, they’ve proven that they are able to provide top-quality goods, made mindfully and ethically to keep the world a better place while providing an unmatched personalized LFC supporter experience.
Over the past few years we’ve worked with Anfield Shop on countless items ranging from a full brand refresh to creating official LFC apparel that supporters are proud to wear. Anfield Shop has continued to grow by developing a lifestyle brand that is truly passionate to the club and the supporters as a whole.
NBDco. has been responsible for designing and selling over $1 million in t-shirt sales and was instrumental in helping us go from the whiteboard to our first brick and mortar location.
-Alisha Weiss, CEO
The Anfield Box
Anfield Shop created a subscription box for diehard fans to receive exclusive and custom or limited edition merchandise in partnership with Liverpool Football club. After establishing and growing it, Anfield Shop had come to NBDco. to help design some limited edition merchandise and boxes while staying under budget. More importantly, each box had to tell a story, and we worked in collaboration to deliver the best possible product themed to coincide in LFC’s season.
We found out from customers’ feedback that people were holding onto the boxes and sharing their unboxing experience on social media, and overall enhancing our brand engagement even more!
