Baskin Robbins - NBDco.
graphic design, brand design, design, new jersey, new york, logo design, logo, branding, identity, full service, packaging, experience, studio, nbdco, illustration, logotype, nj, typography, small business, restaurant, restaurant design, strategic design,
1671
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Baskin Robbins

  • Baskin Robbins - Mural - Illustration
  • Baskin Robbins - Mural - Illustration
  • Baskin Robbins - Mural

About This Project

Baskin Robbins was in the middle of a brand environment refresh with WD Partners and felt like something was missing. That something was a custom mural created as a focal point within their stores. We collaborated in order to create an aesthetic that fit their new tagline, “Flavor Every Moment.” Together, we created a mural aesthetic focused on the idea of a Baskin topped world. After establishing the overall illustration look and feel, we created a flexible and versatile system that was able to contain certain consistently grounded aspects and by working together with franchisees, establish a library of diverse items to create uniquely localized scenes for each store new build.

The work presented was in collaboration with the Baskin Robbins, Inc design team, WD Partners, and VGS/Studio D.
Category

Décor
Print

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