About This Project
Dedicated to paving the path toward sustainability, Veerless emerged from the thriving roots of MT Sustainability. As MT Sustainability flourished, change became inevitable. Collaborating with our partners at Obedient Agency, we helped bring Veerless to life. Leveraging their innovative name, brand voice, and expert copywriting, we expanded upon their vision by crafting a bespoke wordmark, icon, and comprehensive visual identity. The new brand icon symbolizes Veerless as a guiding star, illuminating the path for clients, with the cyclic letter V forming the North Star itself—embodying the trust, commitment, and collaboration necessary to chart each client’s unique journey.
The work presented was created in partnership with Obedient Agency. All brand voice development and copywriting by Obedient Agency.
